Strategic alliances
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À propos

Shows how to build and manage strategic business relationships. This work features all-star names in marketing, including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae. It provides a look at strategic alliances including: why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and more.

Rayons : Parascolaire > Concours / Examens supérieur

  • EAN

    9781591391333

  • Disponibilité

    Disponible

  • Longueur

    21 cm

  • Largeur

    14 cm

  • Épaisseur

    1.6 cm

  • Poids

    285 g

  • Distributeur

    Olf

  • Support principal

    Grand format

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