Harvard Business School Press

  • Shows how to build and manage strategic business relationships. This work features all-star names in marketing, including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae. It provides a look at strategic alliances including: why and how they provide strategic advantage, the counterintuitive logic...

    Grand format 21.80 €
    Prix indicatif - Contacter votre libraire
    Sur commande
empty