• Anglais The Peter Principle

    50MINUTES

    Say NO! to incompetence at work This book is a practical and accessible guide to understanding the Peter Principle, providing you with the essential information and saving time. In 50 minutes you will be able to: o Understand the theory behind the Peter Principle and how it can affect the performance of your company o Identify the different levels of competence among your workers and learn how to recognize signs of incompetence o Recognize the structure of promotions in your company and avoid inefficiency ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

  • Anglais Freemium

    50MINUTES

    Boost your sales and attract customers! This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time. In 50 minutes you will be able to:Understand the different types of free offers given to customers and how they can be beneficial to a businessImplement the freemium business model into your business to grow your customer baseOffer a premium product with concrete improvements and additional services to increase your premium conversion rateABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

  • Anglais Adam Smith

    50MINUTES

    A pioneer of modern economics This book is a practical and accessible guide to understanding the life and works of Adam Smith. In 50 minutes you will be able to: o Recognize and understand the main ideas behind the works of Adam Smith on philosophy and economics o Identify the impact his contributions had on future neoclassical economists and how The Wealth of Nations laid the foundations for modern economics o Understand the limits and criticisms of his contributions highlighted by other economists ABOUT 50MINUTES.COM | Economic Culture 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. They are the starting point for readers to develop their skills and expertise.

  • Influence customer perceptions and make advertising more memorable! This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information and saving time. In 50 minutes you will be able to:Understand the basic principles of Gestalt psychology and what they reveal about the functioning of the human brainLearn how you can use this theory as a psychology-based tool in marketing and management practicesIdentify each of the Gestalt laws and recognize how you can apply them to target customers more effectively, change their perceptions of products and influence their buying behavior ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

  • Anglais Business Plan Checklist

    50MINUTES

    Master one of the most important skills in business This book is a practical and accessible guide to understanding and creating a business plan checklist, providing you with the essential information and saving time. In 50 minutes you will be able to: o Understand the 9 key steps you must follow when creating any business plan and what each step involves o Use your business plan to guide your new business or products, predict turnover and anticipate future challenges o Use your concrete business plan to grab the interest of investors and funding providers, using data and market research to convince them of the feasibility of your plan ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

  • Ensure the future profitability of your company! This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time. In 50 minutes you will be able to: Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimizationIdentify the products in your portfolio that make up the `head' and `tail' sections of the long tail theory and use these findings to form your strategyLearn about how you can increase future profitability using Chris Anderson's strategy of "selling less of more"ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

  • Anglais McKinsey 7S Framework

    50MINUTES

    Understand the connections within your business! This book is a practical and accessible guide to understanding and implementing the McKinsey 7S framework, providing you with the essential information and saving time. In 50 minutes you will be able to: o Understand the 7 aspects of this dynamic model o Realize how these aspects are interconnected and the impact this has on your business o Use the 7S framework to implement new projects and changes into your business ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

  • Anglais The Six Sigma Method

    50MINUTES

    Constantly improve your business processes! This book is a practical and accessible guide to understanding and implementing Six Sigma, providing you with the essential information and saving time. In 50 minutes you will be able to: Follow the DMAIC methodology to successfully implement Six Sigma in your company Focus on the three most important factors: customers, employees and processesForm a strategy that focuses on product quality improvement according to the expectations of your customersABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

  • Anglais Capital Asset Pricing Model

    50MINUTES

    Make smart investment decisions to build a strong portfolio
    This book is a practical and accessible guide to understanding and implementing the capital asset pricing model, providing you with the essential information and saving time. 
    In 50 minutes you will be able to:
       o Understand the uses of the capital asset pricing model and how you can apply it to your own portfolio
       o Analyze the components of your current portfolio and its level of efficiency to assess which assets you should retain and which you should remove
       o Calculate the level of risk involved in new investments so that you make the right decisions and build the most efficient portfolio possible
    ABOUT 50MINUTES.COM | Management & Marketing
    50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

  • Anglais Preventing Burnout

    50MINUTES

    Ready to take your career to the next level? Find out everything you need to know about preventing burnout with this practical guide. Many professionals in today's business world find themselves working increasingly long hours and even taking work home with them as they try to manage their workloads and advance in their careers. However, this commitment to their jobs can lead to stress, fatigue and ultimately burnout, which has severe and long-lasting consequences. It is therefore imperative to take control of your work-life balance before reaching this stage. In 50 minutes you will be able to: oIdentify the warning signs of burnout in yourself and others oUnderstand the personal, work-based and emotional risk factors for professional exhaustion oTake steps to prevent the development of burnout before it takes hold ABOUT 50MINUTES.COM| COACHING  The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

  • Ready to take your career to the next level? Find out everything you need to know about managing priorities and deadlines with this practical guide. Whatever your profession or stage in your career, you will invariably have deadlines to deal with on a regular basis. The key to professional success and career progression is being able to handle your priorities so that you get everything done to your satisfaction in the allotted time. This handy guide will give you tips on how to set your priorities and keep to your deadlines more effectively. In 50 minutes you will be able to: oIdentify the bad habits that waste your time and how you can eradicate them oLearn how to create a detailed schedule before starting a project, and why this is a skill that will benefit you in all future projects oDiscover how you can boost motivation at work with the perfect workspace and good habits, in order to get tasks done and achieve your objectives ABOUT 50MINUTES.COM| COACHING  The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

  • Ready to take your career to the next level? Find out everything you need to know about effective body language with this practical guide. In our interactions with colleagues and customers, our actions often speak louder than our words: regardless of what we are saying, our movements and gestures may betray our true feelings and get in the way of the message we want to convey. Consequently, if you want to develop strong professional relationships and communicate persuasively, you must learn to understand, interpret and control your body language. In 50 minutes you will be able to: oIdentify the body language that is holding you back at work oControl your nonverbal communication to project confidence, interest and sincerity oInterpret the body language of the people you are speaking to in order to understand their intentions and motivations ABOUT 50MINUTES.COM| COACHING  The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

  • Anglais Self-Confidence at Work

    50MINUTES

    Ready to take your career to the next level? Find out everything you need to know about self-confidence at work with this practical guide. It is widely assumed that confident people progress further in their careers and always get what they want. While this is true to an extent, anybody can become one of these confident people and begin to fulfil their desires. By understanding the causes of your low confidence and building it back up, you too can achieve your goals. Stop hiding in the background; assert yourself and climb that career ladder!  In 50 minutes you will be able to: oUnderstand why you lack self-confidence and how this can harm you personally and professionally oUse confidence-building techniques to help you voice your opinions and be heard oSee why self-confidence is so important in every aspect of your life ABOUT 50MINUTES.COM| COACHING  The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

  • Ready to take your career to the next level? Find out everything you need to know about the Myers-Briggs Type Indicator with this practical guide. The Myers-Briggs Type Indicator is an internationally renowned way of analysing a person's personality type and thus learning more about how they react and think. With this comprehensive guide, you will be able to use your own profile in order to select a career that is best suited to you and understand how knowing other people's personality types can benefit you! In 50 minutes you will be able to: oLearn more about the Myers-Briggs Type Indicator, its history and what exactly it does oUse your test results to your advantage both personally and professionally oGet an idea of the career that best suits you based on your personality type  ABOUT 50MINUTES.COM| COACHING  The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

  • Ready to take your career to the next level? Find out everything you need to know about stress and coping mechanisms with this practical guide. In a world that is increasingly full of stress and responsibility, it is important to find balance and ways of dealing with it. While stress is something that affects everyone at some point, it does not mean that our health and happiness should be put on the line for our professional achievement. This guide will tell you everything you need to know about coping strategies and how to implement them in your day-to-day lives and at times of stress. In 50 minutes you will be able to: oIdentify which coping mechanisms are right for you oManage your stress by implementing these various coping strategies oAvoid harmful habits and start living a happier life ABOUT 50MINUTES.COM| COACHING  The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

  • Anglais Vasco da Gama

    50MINUTES

    Keen to learn but short on time? Get to grips with the life of Vasco da Gama in next to no time with this concise guide. 50Minutes.com provides a clear and engaging analysis of the maritime voyages of Vasco da Gama. In a daring voyage in the late 15th century, Vasco da Gama became the first European to reach India by sea. The new trading route he opened brought wealth to the Portuguese Crown and resulted in profound geopolitical changes in Europe and Asia, but his voyages were also marked by intense cruelty towards the indigenous inhabitants he encountered. In just 50 minutes you will: oUnderstand why the spice trade was so important in 15th and 16th century Europe oLearn about Da Gama's three expeditions to India and their aims and outcomes oEvaluate the political and economic impact of his voyages, both in Portugal and in India ABOUT 50MINUTES.COM | History & Culture 50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

  • Ready to take your career to the next level? Find out everything you need to know about increasing your resilience with this practical guide. Although overcoming setbacks may sometimes seem impossible, every individual has the strength to continue making progress and to live a happy and fulfilling life. Since problems in life are inevitable, it is a good idea to learn how to use this inner strength and develop resilience as soon as possible. In 50 minutes you will be able to: oIdentify sources of support in your life and learn how you can give yourself strength oStart making changes to become a positive and resilient employee oProcess your suffering and start to move on ABOUT 50MINUTES.COM| COACHING  The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

  • Ready to take your business to the next level? Find out everything you need to know about leading effective meetings with this practical guide. Meetings are a key part of office life in the 21st century, but frequently last much longer than expected and fail to lead to concrete decisions, leaving participants frustrated and demotivated. Nonetheless, thanks to careful planning, preparation and focus, it is possible to hold productive meetings with engaged participation and effective joint decision-making. In 50 minutes you will be able to: oPrepare effectively for any meeting by making sure you have all the necessary materials and information oEnsure that all participants contribute to the discussion and that time is not wasted in off-topic discussions oMonitor the outcome of the meeting and ensure that the decisions agreed on are implemented ABOUT 50MINUTES.COM| COACHING  The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

  • Anglais Opus Dei

    50MINUTES

    Keen to learn but short on time? Get to grips with the history of Opus Dei in next to no time with this concise guide. 50Minutes.com provides a clear and engaging analysis of Opus Dei. Founded with the mission of promoting Christian values in secular life, Opus Dei began to adopt an increasingly radical viewpoint as the Church tentatively modernised its practices after the Second Vatican Council. Still in existence today and comprising nearly 100 000 members, Opus Dei remains shrouded in mystery and scandal, particularly regarding some of its more controversial practices and the rumours provoked by popular culture. In just 50 minutes you will: o Learn Opus Dei's complete history, including its unlikely survival following the exile of its founder from Spain o Understand the organisation's rise to prominence after finding favour with John Paul II and taking a firm traditionalist stance against innovation in the Church following the Second Vatican Council o Discover the secrecy and scandal surrounding Opus Dei and its controversial practices, including mortification  ABOUT 50MINUTES.COM | History & Culture 50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

  • Anglais Generation Y in Business

    50MINUTES

    Ready to take your business to the next level? Find out everything you need to know about Generation Y in the workplace with this practical guide. Generation Y has arrived in the workplace! Although they bring new skills, this generation can also cause issues with other generations already working within an organisation, due to misunderstandings and differing attitudes towards work. This guide is a must-read for any manager looking to avoid problems and learn how to use the skills of each generation to their full advantage.  In 50 minutes you will be able to: oUnderstand the impact of Generation Y on business and find out how this can help your organisation oDiscover why intergenerational conflicts arise and how to resolve these issues oLearn how to ensure that all generations get along within your organisation, leading to a more pleasant and profitable company  ABOUT 50MINUTES.COM| COACHING  The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

  • Anglais The Hundred Years' War

    50MINUTES

    Keen to learn but short on time? Get to grips with the events of the Hundred Years' War in next to no time with this concise guide. 50Minutes.com provides a clear and engaging analysis of the Hundred Years' War. One of the longest direct conflicts between two countries, the Hundred Years' War marked the culmination of tensions between the French and English over territory and the claim to the throne in France. The war, which saw the appearance of new military tactics and led to the development of strong national identities in both countries, is widely considered to be one of the most important conflicts of the Middle Ages. In just 50 minutes you will: oLearn about the main rulers and commanders involved in the Hundred Years' War, on both the French and English sides oUnderstand the principal events and turning points of the conflict, including the Battle of Agincourt and the Battle of Castillon oFind out about the political, economic and social upheaval resulting from the war ABOUT 50MINUTES.COM | History & Culture 50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

  • Anglais Eisenhower

    50MINUTES

    Keen to learn but short on time? Get to grips with the life of Dwight D. Eisenhower in next to no time with this concise guide. 50Minutes.com provides a clear and engaging analysis of Dwight D. Eisenhower. In 1952, Eisenhower was elected president in a landslide victory, putting an end to 20 years of Democratic leadership. His major achievements during his presidency include increased economic prosperity, the end of the Korean War and a reduction in tensions between the USA and the USSR. Eisenhower completed two terms in the White House, and is commonly viewed as one of the greatest American presidents. In just 50 minutes you will: oLearn about Eisenhower's life and career before becoming president, including his outstanding military record oEvaluate his domestic policy and its results, including increased prosperity and some advances in civil rights  oUnderstand the key elements of his foreign policy, in particular the Eisenhower Doctrine and the containment of Communism ABOUT 50MINUTES.COM | History & Culture 50MINUTES.COM will enable you to quickly understand the main events, people, conflicts and discoveries from world history that have shaped the world we live in today. Our publications present the key information on a wide variety of topics in a quick and accessible way that is guaranteed to save you time on your journey of discovery.

  • Anglais Meditation at Work

    50MINUTES

    Meditating at work seems unthinkable, especially as we struggle with ever-increasing workloads, endless meetings and stressful colleagues or supervisors. Remaining calm in these situations is essential to maintaining our productivity and looking after our mental and physical health. This guide will tell you all you need to look after yourself at work and give yourself restorative breaks. In 50 minutes you will be able to: oDeal with heavy workloads and stress in your professional life oExperience the benefits of meditation for your physical and mental health oStart practising mindfulness, which will enable you to live more fully and happily This concise and accessible guide provides you with all the essential information about meditation, calm and mindfulness in a professional setting in a fraction of the time.  ABOUT 50MINUTES.COM| COACHING  The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

  • In contemporary management literature, there is an increasing focus on the human side of management, with particular emphasis on emotional intelligence and empathy. This trend towards caring management is all the more important now that colleagues from different generations, with different expectations for their jobs, are working together. It will allow you to foster a positive working environment and get the best out of employees of all ages and backgrounds. In 50 minutes you will be able to: oTake a caring approach to management that is consistent with your personal values oUnderstand and cater to the needs of colleagues from Generations X, Y and Z oUnderstand the behaviour of your colleagues and adapt your own behaviour in order to encourage a caring and harmonious work environment  This concise and accessible guide provides you with all the essential information about caring management in a fraction of the time.  ABOUT 50MINUTES.COM| COACHING  The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.

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