Entreprise, gestion et management

  • Anglais One-page marketing plan

    Allan Dib

    • Pearson
    • 12 Juin 2020

    Pour mener votre entreprise au sommet, cessez de gaspiller votre argent dans des actions marketing aléatoires et mettez en place un plan fiable pour une croissance rapide!La création d'un plan marketing est un processus long et difficile, trop souvent négligé. Dans Votre plan marketing en 1 page, Allan Dib vous dévoile comment rédiger votre propre plan, de façon simple et rapide, sur une seule fiche composée de neuf cases à compléter.Dans cet ouvrage novateur, vous découvrirez notamment:
    - comment attirer de nouveaux clients, et comment rentabiliser vos clients existants;
    - comment appliquer une méthode simple, étape par étape, pour créer un plan marketing personnalisé qui tiendra littéralement en une page;
    - comment balayer la concurrence et devenir la seule solution évidente pour vos clients;
    - comment obtenir des résultats étonnants avec un budget réduit, grâce aux astuces du marketing direct.Que vous soyez décideur marketing, chef d'entreprise débutant ou expérimenté, Votre plan marketing en 1 page est la méthode la plus simple et la plus rapide pour accélérer la croissance de votre entreprise.

  • Das Buch Der erfolgreiche Weg zum DBA (Doctorate in Business Administration) mchte die Fragen beantworten, die sich Führungskräfte stellen, die aus der objektiven Distanz heraus eine in ihrer Führungserfahrung verankerte Doktorarbeit verteidigen und verffentlichen sowie Wissen schaffen mchten.
    Was ist ein DBA? Welche Unterschiede gibt es zwischen einem DBA und einem Ph.D.? Wie ist ein DBA in nur drei Jahren mglich? Wie wählt man ein DBA-Programm? Sollte man ein DBA im Präsenz- oder im Fernstudium wählen? Wie findet man das richtige Thema für seine DBA-Doktorarbeit? Wie findet man seinen Betreuer? Wie beginnt man seinen DBA? Welche Methodologie/en sollte man für seinen DBA wählen? Welchen Aufbau knnte man für seine DBA-Doktorarbeit verwenden? Und letztendlich: Wie kann man seinen DBA gewinnbringend nutzen?
    /> Auf alle diese Fragen hat der Autor klare und pragmatische Antworten, die auf seiner Erfahrung mit der Leitung von DBA-Programmen beruhen, und er schlägt folgende drei Etappen auf dem Weg zum DBA vor:
    1. Die Wahl eines DBA
    2. Die Wahl des DBA-Themas
    3. Die Organisation des DBA

  • The thesis completed as part of the Doctorate in Business Administration, called the DBA, requires the candidate to choose from a wide range of research methods and tools so this project can become reality. Determining, choosing, implementing and contextualizing research methods and tools are all crucial steps for the success of the research work undertaken as part of the DBA thesis.
    The 30 chapters of this book have been prepared to the attention of DBA candidates, to orient and guide them in choosing research methods and tools. The first part raises the question of the choice of research methods; the second one deals with data collection methods; the third part focuses on data analysis methods; and the fourth surveys the contextualization of methods. Written so as to ensure contents are accessible and to foster learning, the chapters provide the foundations and resources to guide methodological choices.
    This book is the English augmented edition of the French edition published as part of the Business Science Institute collection. The aim is to produce reference books to guide the academic work of doctoral candidates in the scientific training curriculum of the DBA. The first collective book published in 2015, The Creation of Knowledge by Managers (available in French), aimed to establish the main guidelines for this new role assumed by managers in management practice: that of new knowledge producers. Also part of the collection, the book How to Successfully Complete Your DBA?, aims to guide the research elaboration and execution of the DBA thesis.

  • The thesis written in the course of a Doctorate of Business Administration (or DBA) raises many questions for future DBA candidates concerning its specific orientation, content and scope.
    Given the central role of the thesis project in the process of educating DBA candidates, who will hold a practice-oriented doctoral degree in management, it appeared to be the perfect time to stimulate a collective reflection process on this crucial phase of work on a doctoral thesis: the development of the DBA thesis proposal and project.
    This book is the latest in the series of publications launched in 2015 by the Business Science Institute in partnership with the publisher EMS, with the aim of producing a set of books that will guide the academic work of doctoral candidates on the threshold of the scientific education process that culminates in a DBA. The collection published in 2015, La création de connaissance par les managers, was intended to establish the main benchmarks for the new role managers are assuming in their practice: producer of new scientific knowledge. Then the imposing Research Methods for the DBA (published 2019) presented a diversified set of methodological approaches and tools new researchers can use to conduct their DBA research.
    The articles collected in this book are written mainly for candidates who need guidance and orientation as they start to formulate their thesis research project. Among other things, it presents the various steps in the process of developing a detailed thesis proposal, describes the factors that ensure a high-quality thesis project statement, and clarifies the roles and expectations candidates must handle as they initiate their research projects.

    With contributions by: Paul BEAULIEU, Pierre-Jean BENGHOZI, Marc BONNET, Françoise CHEVALIER, L. Martin CLOUTIER, Emmanuel JOSSERAND, Michel KALIKA, Sébastien LIARTE, Jean MOSCAROLA, Vincent MOTTET, Isabelle WALSH.

  • Lactalis has been one of the most successful French companies over the last decade, securing its place as the global leader in the dairy-product sector.
    This outstanding growth - with turnover increasing from 8.5bn EUR in 2009 to 22.8bn EUR in 2020 once their latest acquisitions are taken into account - is due to the strategies and management techniques employed by just one man. He is Daniel Jaouen who has been with Lactalis for over thirty years and ran the company from 2009 to 2020, heading up a fantastic team.

    This book includes all the adventures Daniel Jaouen went through while taking Lactalis to the top. He reveals clearly, country by country, how the company has managed its global expansion.

    This book also serves as a from of management guide. How can you make entering markets, which are so economically and culturally different, a success? What are the key factors which have contributed to this achievement? How do you cope with all the challenges that working in the food industry throws up - simultaneously managing human, economic, political, health and ecological factors?

    Daniel Jaouen also sheds light on the role of shareholders in the company's accomplishments, an interesting example where everything is controlled by a single family - the Besniers -well-known for their legendary discretion.

  • Dieses Buch erzählt nicht nur die Entstehungsgeschichte des Mittelstands-Unternehmens Delfingen, sondern auch die Geschichte der Familie des Gründers Bernard Streit. Trotz einer sehr lückenhaften Schulzeit und seiner als Kind sehr ausgeprägten Schüchternheit schafft Bernard Streit es Schritt für Schritt, angetrieben von einem eisernen Willen, unterstützt durch ein intuitives Verständnis für Management und durch seinen tief verwurzelten Humanismus, sein Unternehmen zur Weltmarktführerschaft in seinem Marktsegment zu führen.


    Mit bewegender Aufrichtigkeit beschreibt der Gründer uns seinen Weg vom einfachen Bauern bis zum Unternehmensleiter, auf dem er die Erfahrung macht: "Was heute unmöglich ist, kann bereits morgen möglich sein, und umgekehrt." Hochgestochenen Reden stellt Bernard Streit sein optimistisches Leitmotiv gegenüber: "Das Schlimmste muss nicht immer das Wahrscheinlichste sein." Dieser Satz, zusammen mit seiner Überzeugung, dass das Menschliche immer im Mittelpunkt steht, zieht sich wie ein roter Faden durch das bewegte Leben des Gründers von Delfingen.

  • QRQC (Quick Response Quality Control) is one of the most powerful tools of Quality Management. It makes it easier to solve most of the manufacturing and functional problems in a simple and logical way. Volume 1 presented QRQC initial steps (Detection, Communication, Analysis and Verification), as well as the first step of the approach ("RESOLUTION"). In Volume 2, three steps are explained in detail: "Prevention", "Standardization" and "Coaching". The step "PREVENTION" aims to permanently eradicate problems, including on other production lines or in other locations or at other customers'. The step "STANDARDISATION" involves building on experience from past mistakes through technical reviews, standardizing new robust design standards by using formalisation or updates, then implementing 100% of these design standards to 100% of the projects. Finally the third step "COACHING" is probably one of the most important steps in the approach. It presents a practical method of understanding and a training on the "Perfect QRQC" approach as a whole. With this second book, the author remains true to the principle that contributed to the success of his previous book: to provide simple and educational guidance that is easy to understand by managers and technicians, and to enable a practical implementation with positive and measurable results in terms of customer and staff satisfaction. Remember that the management of problems is fundamental to the building of expertise and know-how in a company. Increase product reliability and product design which are the root cause of mutual trust between a supplier and its client.

empty