Jaron Lanier, pionnier de la réalité virtuelle et scientifique mondialement connu de la Silicon Valley, nous alerte sur les dangers des réseaux sociaux et nous explique en quoi leurs effets toxiques sont au coeur même de leur conception. En dix arguments simples, il nous encourage à nous libérer de leur emprise pour améliorer notre vie et le monde qui nous entoure.
Les réseaux sociaux ont tendance à faire ressortir le pire en nous : ils nous rendent tristes, craintifs, égoïstes et moins empathiques. Ils nous bercent d'illusions de popularité et de succès. Ils nous font croire que nous sommes plus connectés que jamais alors qu'ils nous isolent. Jaron Lanier s'appuie sur son expertise pour nous expliquer comment, en nous surveillant constamment et en nous manipulant sans que nous en soyons conscients, ils ont des effets dangereux sur nous. Loin de s'en tenir à la critique, l'auteur nous propose une vision alternative mettant en avant les avantages des réseaux sociaux sans leurs inconvénients.
Si vous aspirez à une vie plus heureuse, à un monde plus juste et plus pacifique, ou simplement à retrouver votre liberté de penser, arrêtez les réseaux sociaux. Tout de suite!
Who Owns The Future? is the new masterwork from the prophet of the digital age, Jaron Lanier, author of You Are Not A Gadget.In the past, a revolution in production, such as the industrial revolution, generally increased the wealth and freedom of people. The digital revolution we are living through is different. Instead of leaving a greater number of us in excellent financial health, the effect of digital technologies - and the companies behind them - is to concentrate wealth, reduce growth, and challenge the livelihoods of an ever-increasing number of people. As the protections of the middle class disappear, washed away by crises in capitalism, what is being left in their place? And what else could replace them?Why is this happening, and what might we do about it? In Who Owns the Future? Jaron Lanier shows how the new power paradigm operates, how it is conceived and controlled, and why it is leading to a collapse in living standards. Arguing that the 'information economy' ruins markets, he reminds us that markets should reward more people, not fewer. He shows us why the digital revolution means more corporations making money and avoiding risk by hiding value off their books, which means more financial risk for the rest of us. From the inner workings of the 'sirenic servers' at the heart of the new power system, to an exploration of the meaning of mass unemployment events, the misuse of big data, and the deep and increasing erasure of human endeavour, Lanier explores the effects of this situation on democracy and individuals, and proposes a more human, humane reality, where risk and reward is shared equally, and the digital revolution creates opportunity for all.Praise for You Are Not a Gadget:'Fabulous - I couldn't put it down and shouted out Yes! Yes! on many pages ... a landmark book that will have people talking and arguing for years into the future' Lee Smolin'A provocative and sure-to-be-controversial book . . . Lucid, powerful and persuasive' The New York Times'Short and frightening ... from a position of real knowledge and insight' Zadie SmithJaron Lanier is a philosopher and computer scientist who has spent his career pushing the transformative power of modern technology to its limits. From coining the term 'Virtual Reality' to developing cutting-edge medical imaging and surgical techniques, Lanier is one of the premier designers and engineers at work today, and is linked with UC Berkeley and Microsoft. A musician with a collection of over 700 instruments, he has been recognised by Encyclopedia Britannica (but certainly not Wikipedia) as one of history's 300 or so greatest inventors and named one of the top one hundred public intellectuals in the world by Prospect and Foreign Policy. His first book, You Are Not A Gadget, was hailed as a 'poetic and prophetic' defence of the human in an age of machines.
Something went wrong around the start of the 21st century. Individual creativity began to go out of fashion. Music became an endless rehashing of the past. Scientists were in danger of no longer understanding their own research. Indeed, not only was individual creativity old-fashioned but individuals themselves. The crowd was wise. Machines, specifically computers, were no longer tools to be used by human minds - they were better than humans. Welcome to the world of the digital revolution. Yet what if, by devaluing individuals, we are deadening creativity, endlessly rehashing past culture, risking weaker design in engineering and science, losing democracy, and reducing development - in every sphere? In You Are Not A Gadget, Jaron Lanier, digital guru, and inventor of Virtual Reality, delivers a searing manifesto in support of the human and reflects on the good and bad developments in design and thought twenty years after the invention of the web. Controversial and fascinating, You Are Not a Gadget is a deeply felt defence of the individual from an author uniquely qualified to comment on the way technology interacts with our culture.
Jaron Lanier, 'the father of Virtual Reality ... a high-tech genius' (Sunday Times), tells the extraordinary story of how in just over three decades Virtual Reality went from being a dream to a reality - and how its power to turn dreams into realities will transform us and our world.
Virtual Reality has long been one of the dominant clichés of science fiction. Now Virtual Reality is a reality: those big headsets that make people look ridiculous, even while radiating startled delight; the place where war veterans overcome PTSD, surgeries are trialled, aircraft and cities are designed. But VR is far more interesting than any single technology, however spectacular. It is, in fact, the most effective device ever invented for researching what a human being actually is - and how we think and feel.More than thirty years ago, legendary computer scientist, visionary and artist Jaron Lanier pioneered its invention. Here, in what is likely to be one of the most unusual books you ever read, he blends scientific investigation, philosophical thought experiment and his memoir of a life lived at the centre of digital innovation to explain what VR really is: the science of comprehensive illusion; the extension of the intimate magic of earliest childhood into adulthood; a hint of what life would be like without any limits. As Lanier shows, we are standing on the threshold of an entirely new realm of human creativity, expression, communication and experience. While we can use VR to test our relationship with reality, it will test us in return, for how we choose to use it will reveal who we truly are.Welcome to a mind-expanding, life-enhancing, world-changing adventure.
A NATIONAL BESTSELLER
A programmer, musician, and father of virtual reality technology, Jaron Lanier was a pioneer in digital media, and among the first to predict the revolutionary changes it would bring to our commerce and culture. Now, with the Web influencing virtually every aspect of our lives, he offers this provocative critique of how digital design is shaping society, for better and for worse.
Informed by Lanier’s experience and expertise as a computer scientist, You Are Not a Gadget discusses the technical and cultural problems that have unwittingly risen from programming choices--such as the nature of user identity--that were “locked-in” at the birth of digital media and considers what a future based on current design philosophies will bring. With the proliferation of social networks, cloud-based data storage systems, and Web 2.0 designs that elevate the “wisdom” of mobs and computer algorithms over the intelligence and wisdom of individuals, his message has never been more urgent.
From the Trade Paperback edition.