The must-read summary of Mark Eppler's book: "The Wright Way: 7 Problem-Solving Principles from the Wright Brothers that Can Make Your Business Soar".
This complete summary of the ideas from Mark Eppler's book "The Wright Way" tells the story of the Wright brothers, who successfully built and flew an aeroplane in 1903, despite most people believing it was impossible. In his book, the author analyses the keys to their success, highlighting their approach to problem solving in seven principles, which can be directly applied to solve the challenging problems in the broader business community today. This summary describes each of the seven principles in detail and explains how you can apply them to your business.
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To learn more, read "The Wright Way" and discover how you can apply the principles of these two high-flyers to get your business off the ground and make it soar.
The must-read summary of Joe Montana and Tom Mitchell's book: "The Winning Spirit: 16 Timeless Principles that Drive Performance Excellence".
This complete summary of the ideas from Joe Montana and Tom Mitchell's book "The Winning Spirit" shows that the same time-tested principles that underpin success in professional sports work equally well in the family and business environments. In their book, the authors demonstrate that in order to win consistently, you need to develop a winning spirit based on a foundation of preparation, optimism, attention to detail, enduring setbacks, personal responsibility, honesty, loyalty and integrity. This summary explains how each of these characteristics will help you on your way to success and how you can use them in everything you do and guarantee victory.
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To learn more, read "The Winning Spirit" and discover the key to developing characteristics that will lead to success.
The must-read summary of Daniel Pink's book: "To Sell is Human: The Surprising Truth About Persuading, Convincing and Influencing Others".
This complete summary of the ideas from Daniel Pink's book "To Sell is Human" explains how we sell to people every single day, whether we know it or not, by persuading others to do things. The author shows how you can improve your skills of persuasion to gets other to adapt to your way of thinking using a set of tools and tips. This book includes different ways of offering your idea, listening to others and making your message clear to help you perfect your approach.
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To learn more, read "To Sell is Human" and discover the science behind selling to develop one of the most useful skills available.
The must-read summary of Ron Zemke and Tom Connellan's book: "E-Service: 24 Ways to Keep Your Customers - When the Competition is Just a Click Away".
This complete summary of the ideas from Ron Zemke and Tom Connellan's book "E-Service" shows how the key to success doesn't lie in attracting visitors, but in creating highly satisfied customers who will do business with you again and again. According to Ron Zemke and Tom Connellan, the only thing you need to do to achieve this is apply the correct principles and customer service concepts. In their book, the authors offer easy-to-follow guidance on how to keep your business thriving online and stop customers from clicking over to competitors.
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To learn more, read "E-Service" and discover the key to standing out from the internet crowd.
The must-read summary of Christine Comaford-Lynch's book: "Rules for Renegades: How to Make More Money, Rock Your Career and Revel in Your Individuality".
This complete summary of the ideas from Christina Comaford-Lynch's book "Rules for Renegades" demonstrates the author's one simple mantra: be a renegade. Effective businesspeople find ways to explore new ventures in enjoyable ways that express their own personalities. Renegades make money, and have fun doing so. In her book, Christine Comaford-Lynch explains her 10 guidelines for becoming a business renegade and encourages entrepreneurs to challenge assumptions. This summary also gives practical advice on funding and how you can ensure that you don't miss an opportunity to exploit capital within your own organisation.
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To learn more, read "Rules for Renegades" and find out how you can become a renegade who does what they love and makes money from it.
The must-read summary of James Tamm and Ronald Luyet's book: "Radical Collaboration: Five Essential Skills to Overcome Defensiveness and Build Successful Relationships".
This complete summary of the ideas from James Tamm and Ronald Luyet's book "Radical Collaboration" shows that in today's networked world, being able to add value by collaborating effectively with others has become a new business imperative. The collaborative capital of a company is now of equal importance to its intellectual and financial capital. In their book, the authors explain that collaboration must begin with the mind-set of the individual and then work its way into the organisation as a whole. This summary presents the five essential skills of collaboration that you can learn in order to improve your ability to build productive collaborative relationships.
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To learn more, read "Radical Collaboration" and discover the key to improving your own collaborative skills.
The must-read summary of Peter H. Diamandis and Steven Kotler's book: "Abundance: The Future Is Better Than You Think".
This complete summary of the ideas from Peter H. Diamandis and Steven Kotler's book "Abundance" shows how advances in technology will make the world capable of meeting and exceeding the basic needs of every human on the planet. According to the authors, these technologies also have the potential to address several of society's most unsolvable problems. By learning about their research, you can understand the potential of modern technology and the part you can play in preparing for a future of abundance.
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To learn more, read "Abundance" and find out about the abilities of technology to improve our world for the better.
The must-read summary of John Baldoni's book: "Great Communication Secrets of Great Leaders".
This complete summary of the ideas from John Baldoni's book "Great Communication Secrets of Great Leaders" shows that in order to be an effective leader, you need to be a good communicator. The author explains how this means understanding that communication needs to be about speaking and listening in order to be effective and improve your leadership skills. By following the step-by-step solutions, you can adopt some of the techniques of today's greatest leaders and master the art of communication.
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To learn more, read "Great Communication Secrets of Great Leaders" and find out how you can improve your communication skills to become a truly great leader.
The must-read summary of Robert Cooper's book: "The Other 90%: How to Unlock Your Vast Untapped Potential for Leadership and Life".
This complete summary of the ideas from Robert Cooper's book "The Other 90%" is based on the fact that human beings only use a fraction of the potential power of their personal intelligence and spirit - 10% or less. That means there is at least another 90% of unused capacity that, if tapped into, could be harnessed to achieve much more. In his book, the author explains that the key to achieving more is finding new and creative ways to exploit that other 90%. This summary will help you discover how to do that and enable you to find the inner capabilities that you didn't know you had.
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To learn more, read "The Other 90%" and discover the key to unlocking your full potential.
The must-read summary of Robert Cooper's book: "Get Out Of Your Own Way: The Five Keys to Surpassing Everyone's Expectations".
This complete summary of the ideas from Robert Cooper's book "Get Out of Your Own Way" shows that some individuals and teams achieve what others consider to be impossible. This summary highlights that the biggest barrier to accomplishing your dreams is never external. Instead the biggest barrier is always internal - how your mind works and operates. To accomplish more, you've got to train your brain to think differently. If you can do that, you in effect get out of your own way so you can move forward to greater personal success.Your brain doesn't even realize it stands in the way of achieving more. It defends established habits, encourages you to stick to a routine, keeps you from taking risks and prefers the known to trying new things. All of these patterns were helpful when playing it safe was imperative but they are far less productive in the modern era. This summary highlights five keys to get your brain working for you instead of against you.
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To learn more, read "Get Out of Your Own Way" and discover how to perform the best in leadership and life.
The must-read summary of Michael Masterson and MaryEllen Tribby's book: "Changing the Channel: 12 Easy Ways to Make Millions for Your Business".
This complete summary of the ideas from Michael Masterson and MaryEllen Tribby's book "Changing the Channel" shows how it is no longer enough to be good at just one type of marketing. In today's market, it is necessary to use multiple channels to attract prospective customers. In their book, the authors present the 12 marketing channels that are important today and how you can effectively make use of each one to gain customers and drive sales. By reading this summary, you will learn how to select the right channels and use them together to achieve maximum success.
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To learn more, read "Changing the Channel" and discover how you can ensure that your business survives in the current market by making use of all marketing channels.
The must-read summary of Jack Trout and Steve Rivkin's book: "Differentiate or Die: Survival in Our Era of Killer Competition".
This complete summary of the ideas from Jack Trout and Steve Rivkin's book "Differentiate or Die" shows that in order to succeed, you have to stand out from the crowd. The authors explain how you can differentiate your brand and stand out from competitors by following the best practices of some of the most successful companies. By learning and applying their differentiation techniques, you can use them to reinforce your brand and give yourself a competitive advantage.
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To learn more, read "Differentiate or Die" and find out how you can differentiate your brand and stand out from the competition!
The must-read summary of Brian Tracy's book: "Advanced Selling Strategies: The Proven System of Sales Ideas, Methods and Techniques Used by Top Salespeople Everywhere".
This complete summary of the ideas from Brian Tracy's book "Advanced Selling Strategies" shows how the best way of improving your sales strategy is to learn from the best. The author highlights the key steps for developing a relationship with a client and preparing them for a sale. By learning and applying the strategies detailed in this book, you can start thinking strategically and improve every aspect of your approach to make that sale every time.
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To learn more, read"Advanced Selling Strategies" to develop the best sales strategy and give yourself an edge in every sales situation.
The must-read summary of Rusty Rueff and Hank Stringer's book: "Talent Force: A New Manifesto for the Human Side of Business".
This complete summary of the ideas from Rusty Rueff and Hank Stringer's book "Talent Force" shows how few businesses make the effort to create a true talent force, rather than a workforce. In their book, the authors explain that the people within an organisation will always be the differentiator, more than marketing, brand recognition or even its products. This summary presents specific strategies and techniques that every good business should use in order to align employees' talents with business processes.
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To learn more, read "Talent Force" to discover why your employees are the biggest asset to your company and how you can benefit from them most.
The must-read summary of Jim Champy's book: "Deliver! How to Be Fast, Flawless and Frugal".
This complete summary of the ideas from Jim Champy's book "Deliver!" explains that it is hard to find funding for new initiatives. Therefore, new businesses need to adopt models which allow them to outsmart competitors, engage customers more fully and operate in and then retool the basic day-to-day activities of their organisations in savvy ways.
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To learn more, read "Deliver!" and find out how you can keep fine-tuning your business to deliver more of what your customers want.
The must-read summary of Stephen M.R. Covey and Greg Link's book: "Smart Trust: Creating Prosperity, Energy and Joy in a Low-Trust World".
This complete summary of the ideas from Stephen M.R. Covey and Greg Link's book "Smart Trust" shows how trust is what keeps commerce running. In their book, the authors explain the principles of trust and why it is so important to the smooth running of your business. This summary will teach you how to generate trust within your company and why it is something you should focus on.
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To learn more, read "Smart Trust" and discover the importance of trust within business.
The must-read summary of Richard E. Brand's book: "Contrary Investing for the 90s: How to Profit by Going Against the Crowd".
This complete summary of the ideas from Richard E. Brand's book "Contrary Investing for the 90s" explains the theory behind the concept of contrary investing. In his book, the author demonstrates how anticipating the general market and staying ahead of the crowd will earn you greater profits. By reading Brand's advice and learning about the cycles that occur in every market, you will be well equipped to predict market changes and make the right investments.
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To learn more, read "Contrary Investing for the 90s" and find out how you can anticipate market turning points to earn greater profits from your investments.
The must-read summary of David Edery and Ethan Mollick's book: "Changing the Game: How Video Games Are Transforming the Future of Business".
This complete summary of the ideas from David Edery and Ethan Mollick's book "Changing the Game" shows how the video game sector has become an enormous business and is about to enter yet another phase of growth as companies begin to use games to revolutionize the way they interact with customers and attract new employees. In their book, the authors explain that it is time to get up to speed with what gaming is already achieving and make your company a part of it. By reading this summary, you will find out the benefits of using video games to get your message across and what they can do for your business.
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To learn more, read "Changing the Game" to discover how you can be part of the video game revolution and benefit your company.
The must-read summary of John Mangieri and Cathy Block's book: "Power Thinking: How the Way You Think Can Change the Way You Lead".
This complete summary of the ideas from John Mangieri and Cathy Block's book "Power Thinking" highlights that very few people are formally taught how to think, thus most managers and leaders try to get by on the patterns and habits of thinking, which were acquired in childhood. In their book, the authors provide you with advice on how to improve and enhance the efficiency of your thinking skills, focusing on three major domains: reasoning, insight and self-knowledge. This summary is a must-read for any leader that wants to improve the way they think and become a better manager.
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To learn more, read "Power Thinking" and find out how you can change the way you think to improve your efficiency.
The must-read summary of Patricia Seybold's book: "The Customer Revolution: How to Thrive When Customers Are in Control".
This complete summary of the ideas from Patricia Seybold's book "The Customer Revolution" shows how a business revolution is underway - customers are literally transforming industries from the outside in and reshaping companies by deciding how they want to use the products and services offered. In this book, the author explains why you need to focus intently on the quality and consistency of the customer experience you offer, so as not to be at risk from this change of power. This summary explains exactly how you can do that and is a must-read for any manager who wants to succeed in the customer-driven economy.
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To learn more, read "The Customer Revolution" and find out how you can make sure you stay in control and remain profitable.
The must-read summary of Keith Eades and Robert Kear's book: "The Solution-Centric Organization: Transform Your Revenue Engine to Market and Sell High Value Solutions".
This complete summary of Keith Eades and Robert Kear's book "The Solution-Centric Organization" shows that, as globalisation proceeds, more and more companies are trying to differentiate themselves by offering "solutions" - loose bundles of products and services lumped together in an attempt to offset being viewed as commodities. However, this isn't enough and something more fundamental needs to change. In their book, the authors explain that in order to move from being product-centered to becoming solution-centered, there are six systemic drivers which need to be aligned. This summary presents the competitive advantage of becoming solution-centric, and gives essential concepts and principles to solution-centricity.
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To learn more, read "The Solution-Centric Organization" and discover the key to creating products that customers really want.
The must-read summary of Richard Koch's book: "The 80/20 Individual: How to Accomplish More by Doing Less - the Nine Essentials of 80/20 Success at Work".
This complete summary of the ideas from Richard Koch's book "The 80/20 Individual" shows that none of us are productive all the time: the 80/20 principle states that 80% of the results we achieve come from just 20% of our actions. In his book, the author explains nine guidelines that everyone can use to reach their creativity and productivity potential by finding ways to be more effective when in the 20% zone. This summary will teach you how to boost your productivity and ensure that you use your biggest talents in the 20% zone to get the most out of your efforts.
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To learn more, read "The 80/20 Individual" and ensure that you are focusing your efforts where they matter most.
The must-read summary of Jonathan Fields' book: "Career Renegade: How to Make a Great Living Doing What You Love".
This complete summary of the ideas from Jonathan Fields' book "Career Renegade" shows how it is now entirely possible and realistic to transform your passions and interests into a source of good income. In his book, the author explains how all you need to do this is a workable game plan that will give you a clear idea of how to get there. By reading this summary, you will learn how to create a game plan and become a career renegade by turning your passions into wealth.
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To learn more, read "Career Renegade" and discover how your passions can lead you on the road to riches.
The must-read summary of Don Maruska's book: "How Great Decisions Get Made: 10 Easy Steps for Reaching Agreement on Even the Toughest Issues".
This complete summary of the ideas from Don Maruska's book "How Great Decisions Get Made" shows that businesses decisions are often surrounded by fear; employees are scared to express an opinion and they feel threatened by change imposed on them. This summary proposes a different way for businesses to approach decision-making, one that fosters enthusiasm, hope and cohesion. It gives ten steps for achieving this, ones which have been tested in Fortune 500 and high-growth companies over more than a decade. It also provides strategies for overcoming common obstacles you might encounter on the way. "If you've been bogged down in divisive and unproductive debates, just imagine what it would be like if your team member's philosophy was `We can do this together'". Everyone in the company should be a stakeholder, and as such should be given accurate information about the company and considered a decision-maker. All employees should be aware of the end-goal in any big decision, and the end-goal should be something everyone should have a stake in. Executives should never start a workforce meeting having decided the outcome. This summary explains how to overcome obstacles such as a blame-culture and circular debates.
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To learn more, read "How Great Decisions Get Made" and discover a way for businesses to develop their most valuable resource, their employees.